Ahmad Ashkar on the Pros that a Business Advisor Offers
Just as no one would embark on a long journey without a clear plan, businesses should not make major decisions without expert guidance. This is why many successful leaders—presidents, CEOs, and founders—turn to trusted business advisors.
According to Ahmad Ashkar, while business advisors don’t
hold voting power or legal responsibilities within a company, their knowledge
and experience can be invaluable. They provide fresh perspectives, help solve
complex challenges, and guide leaders toward achieving their goals.
If you’re unfamiliar with the role of a business advisor, here are some ways they can add value:
- Sharpening
Vision & Strategy
Whether you’re a startup founder or the head of an established business, a skilled advisor can refine your ideas, challenge assumptions, and inject practical reality into ambitious plans. - Identifying
Opportunities
Advisors can help you discover new market opportunities, navigate industry challenges, and map out a clear path for growth. - Industry
Expertise
Their deep market knowledge offers critical insight when entering new markets, expanding operations, hiring top talent, or developing marketing strategies. For businesses recovering from setbacks like the pandemic, advisors can recommend the safest and most effective paths forward. - Market
Navigation
If you’re stepping into an unfamiliar industry, an advisor’s understanding of trends, competitors, and pricing structures can help you avoid pitfalls. They may also connect you with qualified candidates for key roles. - Powerful
Networks
Well-connected advisors can introduce you to industry experts, potential clients, and service providers. These relationships can be game-changers if you’re exploring partnerships, joint ventures, or even a business sale. - Financial
Guidance
While advisors don’t raise capital themselves, they know what investors look for and can prepare you for productive negotiations with financiers. They can also suggest funding sources you might have overlooked.
Ahmad Ashkar emphasizes that the benefits of a great
business advisor far outweigh any drawbacks. They help you avoid costly
mistakes, make informed decisions, and can be brought in only when needed—such
as during key transitions or growth phases—without requiring a long-term
commitment.
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